Prefer to listen, rather than read? Here’s the Podcast summary! Marketing is a big umbrella term for one of the (hopefully) most powerful revenue and sales generating functions of a business. It has many marketing types under it that form a diverse range of different initiatives – from advertising to digital, direct, mobile and SEM, […]
The Difference Between A Marketing Plan And A Content Marketing Plan Read More »
The problem with branding today So many businesses today make a big mistake. They take the time to develop their logos, colours, photos and visual elements, only to completely neglect all of the brand messaging elements, like tone of voice, hero statements, elevator pitches and more. This leaves them with half a brand. The issue
How to complete your brand Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Brands are everywhere today. Colours, logos, fonts and messages. They trigger emotions and provoke a response from us as we navigate our lives and make relevant product and service choices. But, what’s in a brand? Or more importantly, do you need to develop a full
The Commercial Criticalness Of Building A Complete Brand Read More »
Every business needs a marketing function and a sales function to succeed. It doesn’t matter if you’re a small business or a multinational corporation with thousands of people, a successful business today needs to clearly define both their sales and marketing roles. But most importantly, they both need to work symbiotically together. Whether sales and
Prefer to listen, rather than read? Here’s the Podcast summary! We’ve all been reading the news. It’s all a bit doom and gloom right now. While no one can predict the future, it’s always better to be prepared – especially in business. So, going forward, the Australian market is expected to be quite volatile and
Prefer to listen, rather than read? Here’s the Podcast summary! How does your brand communicate? What messages do you send out to the people who matter? How do you want to position your business in the minds of customers? That’s all Message Marketing – the marketing of messages. With the advancement of digital and the
What is Message Marketing? How Message Marketing Drives Your Business Success Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Can you sell yourself and your business, brand or product in the space of one breath? How about in a few sentences? Or perhaps during the time it takes to get in and out of an elevator with a colleague? That’s where the name ‘elevator
How To Write The Perfect Elevator Pitch And Win More Sales in 8 Steps Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! It’s that time again! In Australia, the End Of Financial Year hits at the end 30th June. While this means many different things to different businesses, tax agents, financial firms and company departments, EOFY time
EOFY Marketing Budget Tips and Marketing Strategies For The New Financial Year Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Communicating with your customers is a cornerstone of marketing – and, in fact, business. If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you. But
Does your brand’s messaging need refreshing? Read More »
Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in
7 Ways To Write Marketing Copy That Is More Than Just Words On A Page Read More »
