Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Right. It’s time to address this reoccurring issue in business. I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic. However, […]
How to survive when business is slow? A business owner’s guide Read More »
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people
Why Marketing Is Important and The 6 ways to improve Read More »
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’
The Problem With Offering Creative Services For Free Read More »
Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this
Risk Taking: Are We Not Challenging Ourselves? Read More »
Last year was a big year, wasn’t it? How did your business go? Well, now that 2019 is here: Do you have your Content Strategy sorted? Is your current copy up to scratch? Quality content means better search visibility, stronger customer service and improved brand awareness. It’s 2019! No more excuses. Here’s why you need
Is Your Business ‘Copy Ready’ For 2019? Read More »
Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general. However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages.Here’s why
Why the Medical Industry needs Copywriting Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti If you’re a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you’re the right person to sell, buy, or lease their most important (and largest) asset. However, did you know that copywriting and content marketing can
Why Real Estate Agents need Copywriting and Content Read More »
It’s a bold title and suggests quite the paradox, doesn’t it? Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the “cost” of free become too much for people now? Is it becoming frustrating for the customer and detrimental to brands? Let’s look into this. It’s free!
Do Customers Still Want Things For Free? Read More »
