Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Innovation is a concept that every business is told to embrace. The only problem is that the term ‘innovation’ is highly abstract. So, what are the rules when it comes to innovation? There are none! […]
Lost for Business Ideas? You Need An Innovation Consultant, Today! Read More »
Melotti Media scores 96.61% for Customer Satisfaction The judging process for the 2023 Australian Achiever Awards for Australia’s Advertising, Marketing & Public Relations Services category was completed on 5th May. Melotti Media scored 96.61% and was awarded NSW State Winner for this category. Now into its twenty-sixth year, the Australian Achiever Awards are an independent, unbiased
Written by the The Melotti Media Team, checked by Christopher Melotti The Australian IT and digital technology industries have experienced huge changes in recent years: Video technologies for remote working GPS and Location Tech 5G and Virtual Reality (VR) Smart homes Cloud and SaaS Artificial Intelligence (AI) Deep fake detection Bitcoin and blockchain With the acceleration
Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! We’re pretty sure you’ve heard of AI marketing already – at this point, who hasn’t? It’s also worth thinking that all this hype may be well-deserved. After all, AI leverages data, machine learning algorithms as
How Artificial Intelligence Makes Human EQ More Important in Marketing Read More »
Written by the Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Think of an article that you’ve read this week (except for this one, of course). Bet that wasn’t as easy as you thought it would be! Because photos and videos catch the eye, they have become
Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Artificial Intelligence (AI) has been revolutionising the world of marketing for years. By leveraging big data, machine learning algorithms and other technologies, AI enables all types of businesses across a wide range of industries to:
How AI Makes The Balance Of Human EQ Vital in Copywriting and Content Marketing Read More »
Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! In Marketing, we’re always asking: what’s new? But let’s shift it up (and give you a secret Marketing weapon at the same time)! Let’s talk about something that’s a little ‘old school’ Marketing yet underutilised
Why smart brands use Seasonal Advertising Campaigns in Marketing to boost sales Read More »
Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Selling services is very different from selling products. As a business owner, you probably understand the challenges of getting prospects to see the value in the services that you offer. After all, it’s not always
Selling the Invisible: 5 Reasons Why You’re Struggling To Sell Your Service Read More »
Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! AI, automation and large language models…. It’s all the talk today, especially with ChatGPT. However, while ChatGPT can be an incredibly useful tool for company copywriting and content creation, there are several reasons why brands
Why would a business choose a Copywriting Agency over ChatGPT? Read More »
Written by the Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Here’s a question. What makes something memorable and relatable? What makes something recognisable and significant? Clarity. Consistency. Why? Because when you’re clear about something, there is no confusion and when there’s consistency, there is familiarity and
How to give customers clarity through business consistency in communication Read More »
