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7 Ways to Increase Your Audience’s Engagement with your Content Marketing

Leave a Comment / Content Marketing, Copywriting, Marketing /

Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Ask yourself: How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond, […]

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Why is Copywriting Important For Large Corporate Companies?

Leave a Comment / Business /

Written by The Melotti Content Media Team, checked by Christopher Melotti “Do I even need a copywriter?” “Is copywriting even useful for my business?” Well, chances are the answer is yes. WAIT! Before you think, “of course they’re just saying that…” – here’s why. If you have a product or service you’re trying to sell, even

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Everything a Small Business Needs To Know About Marketing Strategy

Leave a Comment / Marketing /

Do you have a small business?   Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing.   Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing

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How The 4 Rules Of Copywriting Can Help You Present Better

Leave a Comment / Communications, Content Marketing, Copywriting /

Presenting in front of an audience is an essential skill today in business. At some point, you’ll find yourself on camera or behind a podium, speaking to people – and it’s important to do it well if you want to succeed. Public presentations are how we communicate our ideas, engage our audiences and inspire people

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Why Copywriting Is So Much More Than Words On A Page

Leave a Comment / Copywriting, Writing /

Copywriting is just words, right?  Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.  Why not?   Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.   By creating

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How a Copywriter Helps Unlock HubSpot’s True Potential

Leave a Comment / Copywriting, Marketing /

HubSpot is a powerful and innovative piece of marketing software. That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t

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Why 2020 Is The Year For Better Content Marketing (or else!)

Leave a Comment / Business /

It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.  With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.  On top of all that, your

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