Words, words, words. What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words! Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on. But it’s easy for businesses to take their copy for granted. Industries […]
7 Reasons Why Quality Copywriting Will Improve Your Brand Read More »
The Australian market is constantly evolving and so too are your ideal customers. That means TODAY is the perfect opportunity to make some exciting updates to your brand and some positive changes to the way your business operates. But – what exactly should you do? Here are 8 brand improvement ideas to get your creative
8 Ways To Immediately Improve Your Brand’s Appeal Read More »
What’s the Number 1 form of marketing? Word-of-mouth marketing – and it always will be! Why? Because people trust each other over anything you will every say as a business. It’s nothing you’re doing wrong! It’s just the reality. Unfortunately, many brands overlook this, which can cost them in so many ways. Here’s how
The Importance Of Online Customer Reviews In Your Business’ Marketing Read More »
This year has gone by faster and wilder than a rollercoaster! Were you able to fasten your seatbelt? Did you have the time to say a little prayer and hope for the best? Or even condition your mind for what’s about to happen? With the year drawing to a close, I guess what really matters
How Was This Year, For You? 6 Questions and 8 Tips to set yourself up for success Read More »
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting
7 Content Marketing tips to success in 2021 Read More »
Yep – everyone can write! You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this. But then… Why hire a cleaner when you can (probably) clean? Why hire a designer when you can (maybe) design yourself? Why hire an accountant
7 common situations when to use a freelance copywriter Read More »
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments. This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised:
What Copywriting Content Offers Your Current Customers and Your Business Read More »
Brands love to tell stories. Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage. However, while stories are as old as history, the typical story arc has changed
How Storytelling In Marketing Has Changed Read More »
Can you believe that 2021 is right around the corner? Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year. So, how will you use marketing to grow in 2021?
Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With Read More »
2020… well… yes… let’s just say it was an experience. From natural calamities to political unrest and a global pandemic – there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming
Marketing in 2021: 10 Marketing trends to keep up with Read More »
