Website Conversion
Leaselab is a trusted Australian novated leasing provider, but their brand messaging wasn’t cutting through.
Despite their strong market position and expert team, they struggled to communicate the benefits of novated leasing in a way that resonated with both employees and business partners.
Melotti Content Media stepped in with a full rebrand strategy. We developed a Brand Blueprint and Messaging Guidelines, then rewrote their website copy to simplify complex concepts and align with their refreshed identity.
The result? A 60% increase in website conversions. With clearer messaging and a more engaging user experience, Leaselab now stands out as a confident, trusted expert in the novated leasing space.
