Client: Faastaa | Melotti Content Media

Client: Faastaa

Marketing Campaign Development

Injecting personality into a service marketplace launch

 

Faastaa is a new Australian platform that matches people with trusted taskers for everyday services-think moving, cleaning, assembling and more.

They wanted to launch with a bang, but struggled to stand out in a busy market dominated by gig apps.

Melotti Content Media helped shape the Faastaa brand from the ground up. With Christopher Melotti’s strategic oversight, we developed the tagline, brand voice, and an emotionally engaging campaign concept: “No Drama Llama.”

 

From social tiles to launch collateral, we infused every touchpoint with character and clarity. The result? A B2C launch that hit the right notes-authentic, cheeky, and ready to win over users from day one.

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