Strategic Marketing Coaching
Automation messaging that cuts through complexity
CiGen is one of Australia’s pioneers in Robotic Process Automation (RPA) and Intelligent Automation, helping businesses across industries streamline operations with AI-enabled tools.
While their capabilities are technically advanced, they approached Melotti Content Media to solve a very human challenge: how to explain their offering simply and effectively to decision-makers.
Christopher Melotti led a strategic content marketing session to uncover CiGen’s strengths, pain points, and client perspectives. From there, the Melotti Content Media team developed a 12-month omni-channel marketing plan anchored by clear messaging and practical content themes. The highlight? A flagship campaign that brought automation to life with the launch of their ‘AI & Automation in Healthcare’ event-conceptualised, branded and marketed by our team with huge success.
Today, CiGen’s marketing finally matches the calibre of their tech.
