The Message
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SEO Is Evolving: here Are The 3 Steps You Need to Keep Up
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, ...
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How to correctly address your customers’ pain points
Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect ...
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How does copywriting help a small business grow successfully?
Small business owners like you face a lot of challenges each day. You must stay in business with limited resources, build relationships with new and existing clients, keep ...
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How to brief a copywriter to get the best outcome (the first time!)
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more ...
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The Importance of Copywriting in Digital Marketing
Written by the The Melotti Content Media Team, checked by Christopher Melotti Every business today is involved in digital marketing – one ...
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Copywriting: SEO or Your Reader?
Content Marketing is all about your audience.But it’s also all about the search engines. We need people to read, watch ...
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4 Elements that will give your content true power
Yes, yes… content is king. But as I keep telling my students in my Copywriting and Marketing Classes: engagement is ...
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How to make your copywriting resonate more with the right people
People today are time-poor, easily distracted and have a short attention span. On the flip side, businesses are constantly producing ...
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Why You Shouldn’t Forget About Your Existing Customers
Most businesses today are looking to increase sales and revenue. To do this, the default response tends to be about ...
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At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.