The Message
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Valuable snapshots about Business, Marketing, Content and Copywriting success
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The 5 Questions a Good Copywriter Will Ask You Before Starting a Project
Communication is important in every relationship- both personal and professional. By communicating, people can acknowledge, appreciate and value something. Businesses like yours love to communicate for the same reasons; with customers, ...
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10 Questions To Ask Your Business At The End Of The Year
Where did the year go?! As things wind down, have you considered these 10 essential questions to ask of ...
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Why Your Business Should Conduct a Marketing Audit
Prevention is always better than cure. And marketing is no exception. When we’re feeling a little under the weather, we ...
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Why Does the Government Need Professional Copywriting Services?
The Government’s main purpose is to serve, administer and regulate a country or community. As an organisation that is responsible for setting public policies and laws, the Government aims to act in ...
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The 12-Step Checklist for Excellent Copywriting
Customers are the people who give your business life. Through their attention, engagement and actions, they convert into sales and revenue which drive business growth. It’s important, then, to communicate well and establish a strong connection ...
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Why Is UX Copywriting Essential For Your Business?
How your customers feel is so important today. If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time ...
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Why copywriting is NOT just writing: the 8 common copywriting myths
There’s a common misconception today about what copywriting is.Or more specifically, how it differs from simply writing well in proper ...
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7 Signs That Your Copywriting Is Bad
As businesses, we all use words (or ‘copy’) absolutely everywhere. Your ads, content marketing, your website, marketing collateral, landing pages, ...
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Is Your Business Ready For 2020? The new decade is coming fast!
How has your business performed over the last 12 months? Did you generate enough leads? Were you able to reach your ...
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Acknowledgement of Country
At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.