The Message
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Valuable snapshots about Business, Marketing, Content and Copywriting success
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Is Marketing Ready for a Cookie-less Future?
Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, ...
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Brand Awareness vs Marketing ROI: Where’s the balance?
Do you often find yourself trying to justify the power of brand awareness and how it translates into measurable sales? ...
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How To Use Conversion Copywriting In Your Business To Get Great Results
What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your ...
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Website Service Pages versus Solutions Pages
Website best practise changes quite a bit over time. One of the most recent trends I’ve noticed is the ...
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8 Ways To Step Up Your Customer Service With Effective Marketing and Copywriting
Your customers really do determine the success (or failure) of your brand. That’s because their reaction to your marketing ...
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6 Practical Reasons Why You Should Invest In Quality Copywriting
You always want the best for your business. Every manager, business owner and entrepreneur thinks the same way. This naturally ...
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10 Common Social Media Mistakes and How To Avoid Them
Every business loves social media today. Why? Because all of our customers are there! The growth of active social ...
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The New Norm of Copywriting: 3 Copywriting Trends To Take Note Of
Every year, business and marketing practises evolve – and copywriting is no exception. Of course, the biggest and most recent ...
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What’s The Trick To Effective Copywriting?
Want to know the secret to writing the best copywriting and creating the most effective content? Think like your ...
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At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.