The Message
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Valuable snapshots about Business, Marketing, Content and Copywriting success
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Message Marketing Blog
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10 Content Marketing Trends To Embrace In 2022
Can you believe how fast 2021 came and went? Neither can we! We’ve been so busy as Australia has ...
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The Do’s and Don’ts of Christmas Content Marketing
It’s that time of year again. The weather’s getting warmer, the shops are getting busier, families are coming together and ...
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How To Get Into The Christmas Copywriting Spirit
Ho ho ho! Christmas is an awesome time of the year – but it comes around REALLY fast. You’ve probably ...
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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting
Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what ...
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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages
Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course! But what does ...
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5 Reasons Why Your Brand Needs a Podcast
Today, businesses are producing all kinds of branded content. In fact, the most successful brands employ omnichannel marketing – like ...
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9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget
The last couple of years will go down in history – and we all know why. The global pandemic has ...
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Is Corporate Social Responsibility Beneficial For Your Brand?
There’s a philosophical aspect to giving back. We give because it’s a human need to feel good and we know ...
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Is AI Copywriting Disrupting The Content Market?
Artificial Intelligence – it’s everywhere today. It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be ...
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Acknowledgement of Country
At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.