Let’s explain
SALES Core Messaging© development
Here’s how we craft the right sales methodology and sales messaging guidelines that empower your Sales Team to close more deals for your business!!
So, you’re considering a
SALES CORE MESSAGING DOCUMENT
You're making an excellent choice! This is something we specialise in.
We’ve helped so many brands come up with consistent sales messaging and on-brand direction to refine their sales process.
This is all about giving your Sales Team
the confidence to communicate well with prospects and make more sales.
The Sales Core Messaging Document is the complete sales playbook your sales team need to succeed – from initial touch points all the way to conversion.
Your Sales Force must be equipped with an on-brand and well-defined sales approach around key messages that resonate with your business’ prospects.
A Sales Core Messaging Document is the answer you’re looking for, providing clear and consistent communication throughout the whole sales funnel!
As a sales communications guideline, this document supports your Sales Team with sales methodology and messaging that effectively converts a person from an interested lead into a paying customer (and beyond).
First: What IS a
SALES Core Messaging Document©
Our Sales Core Messaging Document provides the building-block messages and approach your Sales Team needs to get across to your target audiences.
It defines the essential messaging and key considerations for every step of the sales funnel, making it easier for your Sales Team to communicate the value your brand offers, manage relevant objections and entice prospects to act.
Think of the sales core messaging as a comprehensive sales comms framework that strengthens your team’s sales foundations and improves the overall sales journey.
Chris will explain this more in this video.
Here’s a quick breakdown of what’s included:
1. Specific Customer Persona
2. Overarching Value Proposition
3. Your Key Differentiators
4. Tone of Voice
5. Sales Communication Guidelines
6. Sales Approach
7. The Sales Journey
2. Qualify Prospects
3. Display Value and Educate
4. Present Offer
5. Handle Objections
6. Close/Ask for the Sale
7. Addressing Buyer's Remorse
Second: How do you USE your
SALES Core Messaging Document©
Our Sales Core Messaging document is not designed to be a full script of every possible scenario your Sales Team will encounter, however, it organises what your team should be saying throughout the sales funnel so that they can drive more people toward a successful sale.
This Sales Core Messaging articulates your brand’s key messages around the interests and preferred communication style of each specific customer persona. It also integrates your business’ overarching value proposition as well as key differentiators in your Sales approach to capture attention, gain trust and drive more conversions.
The use is limited only by your imagination.
Watch Chris’ video to learn more!
Ready to get started?
Here’s how we create your Sales Core Messaging:
Our Sydney-based brand sales communication team empowers your sales approach with targeted sales messaging and sales scripts that converts leads into customers – in just 4 action-packed steps.
1. We start with a general chat
Christopher Melotti, our Australian sales script consultant, meets with you to uncover your key offerings and current sales messaging process.
2. Let’s sit down for a strategic chat
Together, we define your customer objections, unique value propositions and buying triggers through sales communications exercises.
3. Time to build your sales messaging arsenal
We transform your sales process insights into persuasive, results-focused sales script messages ready for calls, pitches and outreach.
4. Your Sales Messaging Toolkit is ready to close deals
You get tailored sales scripting and sales statements you can use across proposals, conversations, email templates and follow-ups.
Hear from a Client
About their first-hand experience using Melotti Content Media’s Sales Core Messaging Document Services.
"The quality of work delivered by Melotti Content Media not only met but exceeded our already high expectations!”
"Chris, Angela and the team at Melotti Content Media are one of a kind. I have not worked with a more passionate and incredibly talented team. They have assisted me to articulate my vision and the Core Messaging for my new law firm Evolve Family Lawyers and a variety of other submissions, website (currently a work in progress) and marketing material.
You will not find a team more dedicated to helping you find and articulate your voice and message nor, a nicer group of passionate and kind people to work with. Do yourself a favour and get in touch with them...you will not regret working with them."
Geovanna Jammo - Director and Accredited Specialist at Evolve Family Lawyers
See our Sales Core Messaging Document in real action with a client example!
Ready to take your sales messaging to the next level?
Bronze
Core Messaging
1 persona
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona
◉ SALES FOUNDATION
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-
Silver
Core Messaging
2 personas
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona 1
✓ Specific Customer Persona 2
◉ SALES FOUNDATION
(Persona 1 & 2)
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
(Persona 1 & 2)
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-
Gold
Core Messaging
3 personas
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona 1
✓ Specific Customer Persona 2
✓ Specific Customer Persona 3
◉ SALES FOUNDATION
(Persona 1, 2 & 3)
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
(Persona 1, 2 & 3)
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-