Let’s explain
Retention Core Messaging© development
Here's how we build your business’ post-sale messaging guidelines with wording, tone and communication style to nurture current customers
So, you’re considering a
RETENTION CORE MESSAGING DOCUMENT©
You're making an excellent choice! This is something we specialise in.
We’ve helped so many brands develop their core messaging and communication guidelines for post-conversion customers.
This is all about nurturing
the customers you already have.
A Retention Core Messaging Document is your guidelines for communicating with customers post-purchase.
Imagine having a go-to brand language guide to use when communicating with your already converted customers (they need something different to leads and potential customers!)
A retention core messaging document gives you this!
It helps your business consistently connect with your current customers and turn them into loyal advocates who can greatly help you grow your business today and long into the future.
First: What IS a
retention Core Messaging Document©
Our retention core messaging document will help you capture your brand’s ongoing appeal to customers.
It gives you a comprehensive foundation of messaging and words to use when communicating with customers after their purchase to prove your ongoing value and encourage them to become loyal customers of your brand.
Think of it as your nurturing brand guidelines for words and messages.
Chris will explain this more in this video.
Here’s a quick breakdown of what’s included:
1. Gratitude Messaging
2. Our Retained Customer Types
3. Post-purchase Hero Statements
4. Post-purchase Core Messaging
5. Advocacy Messaging
Second: How do you USE your
retention Core Messaging Document©
Our retention core messaging document is simple but comprehensive. It’s a useful internal guide for you and your team!
This current customer messaging document is to be used across all of the channels you use to communicate with existing customers. The goal is to take all of that messaging, share it around with your team and apply it as much as possible.
The use is limited only by your imagination.
Watch Chris’ video to learn more!
Ready to get started?
Here’s how we create your Retention Core Messaging:
Our Sydney-based marketing specialists and messaging strategists help you build effective communication that keeps your current customers engaged, loyal and informed – in just 4 streamlined steps.
1. We start with a general chat
You meet with Christopher Melotti, our Australian retention communications expert, to discuss how you currently stay in touch with your audience.
2. Let’s sit down for a strategic chat
We explore your client journey, common pain points, value reminders and reasons for loyalty in a strategic messaging session.
3. Time to craft retention messaging frameworks
We then develop tailored brand messaging guidelines that strengthens relationships, boosts engagement and reduces customer churn.
4. Your Retention Messaging Pack is ready to deploy
You receive a suite of ready-to-use retention messages for email campaigns, CRM touchpoints, onboarding, support and loyalty programs.
Hear from a Client
About their first-hand experience using Melotti Content Media’s Product/Service Core Messaging Development Services.
"The quality of work delivered by Melotti Content Media not only met but exceeded our already high expectations!”
"Chris, Angela and the team at Melotti Content Media are one of a kind. I have not worked with a more passionate and incredibly talented team. They have assisted me to articulate my vision and the Core Messaging for my new law firm Evolve Family Lawyers and a variety of other submissions, website (currently a work in progress) and marketing material.
You will not find a team more dedicated to helping you find and articulate your voice and message nor, a nicer group of passionate and kind people to work with. Do yourself a favour and get in touch with them...you will not regret working with them."
Geovanna Jammo - Director and Accredited Specialist at Evolve Family Lawyers
Ready to take your brand's customer retention marketing to the next level?
Silver
Core Messaging
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Establish your customer retention communication and messaging guidelines
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30-minute strategy session to discuss your retention messaging
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Core Messaging Document to use across all of your retention strategies and communications:
◉ Gratitude Messaging
◉ Retained Customer Types
◉ Post-purchase Hero Statements
◉ Post-purchase Core Messaging
◉ Advocacy Messaging -
2 rounds of on-brief changes
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Gold
Core Messaging
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Your comprehensive customer retention communication and messaging guidelines
-
30-minute strategy session to discuss your retention messaging
-
Core Messaging Document to use across all of your retention strategies and communications:
◉ Gratitude Messaging
◉ Retained Customer Types
◉ Post-purchase Hero Statements
◉ Post-purchase Core Messaging
◉ Advocacy Messaging -
Quarterly EDM Copy (x4)
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2 rounds of on-brief changes
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