Let’s explain
Product/Service Core Messaging© development
Here's how we build your product’s messaging guidelines with wording, tone and communication style to educate your customers and raise appeal.
So, you’re considering a
PRODUCT/SERVICE CORE MESSAGING DOCUMENT
You're making an excellent choice! This is something we specialise in.
We’ve helped so many organisations refine their product marketing, articulate their service value and develop succinct messaging that summarises exactly what their products/services are and what benefits they provide.
Bring your product strengths to life
through the power of words!
A Product/Service Core Messaging Document is your communication guidelines for presenting and promoting a product to a target audience.
Convey your product or service’s most compelling attributes to make it relevant to the people who matter most.
This is exactly what our Product Core Messaging Document can do for you!
We articulate your products/services’ value, as well as provide you with a short and snappy marketing document that you can use to pitch your product or service and inspire your customers to pay attention.
First: What IS a
Product/Service Core Messaging Document©
Our Product/Service Core Messaging Document will help you translate your product or service's value into sharp and comprehensive words that resonate with your target customers.
It contains your brand’s overarching statements that define all
of the relevant attributes, features and benefits that your customers will gain from your product or service.
Think of it as a product-specific brand guidelines with product messaging that can be used across all different marketing platforms for consistency and clarity.
Chris will explain this more in this video.
Here’s a quick breakdown of what’s included:
1. Product Description
2. Extended Product Description
3. Relevant customer problem
4. Product promise
5. Product purpose
6. Product positioning
7. USP (Unique Selling Proposition)
8. Product Boundaries
9. Target Market
10. Features and Benefits Matrix
11. Product Advocacy
Second: How do you USE your
Product/Service Core Messaging Document©
Our Product Core Messaging Document is simple but comprehensive. It’s a useful product marketing guide for your whole team to use.
Our Product/Service Core Messaging Document will help you translate your product or service’s value into sharp and comprehensive words that resonate with your target customers.
It contains your brand’s overarching statements that define all of the relevant attributes, features and benefits that your customers will gain from your product or service.
Think of it as a product-specific brand guidelines with product messaging that can be used across all different marketing platforms for consistency and clarity.
Chris will explain this more in this video.
Ready to get started?
Here’s how we create your own Product/Service Core Messaging:
Our Sydney-based brand copywriters craft clear, value-driven messaging for your specific products or services that engages your ideal customers – all in 4 smart steps.
1. We start with a general chat
You meet with Christopher Melotti, our Australian message marketing specialist, to walk through what your product or service does and who it’s for.
2. Let’s sit down for a strategic chat
We run a product messaging workshop to explore your offering’s features, benefits, differentiators and customer value.
3. Time to shape your messaging framework
We distil the outcomes into a customer-relevant core messaging framework for use across all marketing communications and sales materials.
4. Your Product/Service Messaging Pack is good to go
You receive a versatile product messaging document you can use across your website, sales pitch, ads, brochures and beyond.
Hear from a Client
About their first-hand experience using Melotti Content Media’s Product/Service Core Messaging Development Services.
"The quality of work delivered by Melotti Content Media not only met but exceeded our already high expectations!”
"Chris, Angela and the team at Melotti Content Media are one of a kind. I have not worked with a more passionate and incredibly talented team. They have assisted me to articulate my vision and the Core Messaging for my new law firm Evolve Family Lawyers and a variety of other submissions, website (currently a work in progress) and marketing material.
You will not find a team more dedicated to helping you find and articulate your voice and message nor, a nicer group of passionate and kind people to work with. Do yourself a favour and get in touch with them...you will not regret working with them."
Geovanna Jammo - Director and Accredited Specialist at Evolve Family Lawyers
Ready to take your product/service messaging to the next level?
Bronze
Core Messaging
-
Essentials for your product/service messaging
-
30-minute strategy session to discuss your product/service messaging
-
Core Messaging Document to solidify your product/service's top line messaging:
◉ Product Description
◉ Extended Product Description -
2 rounds of on-brief changes
-
Silver
Core Messaging
-
Establish your product/service communication direction and messaging guidelines
-
60-minute strategy session to discuss your product/service messaging
-
Full Core Messaging Document to use across all of your content and marketing:
◉ Product Description
◉ Extended Product Description
◉ Relevant customer problem
◉ Product promise
◉ Product purpose
◉ Product positioning
◉ USP (Unique Selling Proposition)
◉ Product Boundaries -
2 rounds of on-brief changes
-
Gold
Core Messaging
-
Your comprehensive product/service communication direction and messaging guidelines
-
60-minute strategy session to discuss your product/service messaging
-
Full Core Messaging Document to use across all of your content and marketing:
◉ Product Description
◉ Extended Product Description
◉ Relevant customer problem
◉ Product promise
◉ Product purpose
◉ Product positioning
◉ USP (Unique Selling Proposition)
◉ Product Boundaries
◉ Target Market
◉ Features and Benefits Matrix
◉ Product Advocacy -
2 rounds of on-brief changes
-