Let’s explain
Marketing Plan and Development
Here's how we devise a step-by-step strategic marketing roadmap that guides you towards success!
So, you’re considering in a
MARKETING PLAN and DEVELOPMENT
You're making an excellent choice! This is something we specialise in.
We’ve helped so many brands develop a comprehensive 12-month marketing plan for their brand, as well as guide them along the journey to ensure they're on the road to success.
Gain a clear vision of where you want to take your business!
A comprehensive Marketing Plan with Marketing Mentoring services is your personalised guide towards achieving your business goals.
Without a definite strategic marketing plan, it’s difficult to navigate where you’re heading to and what to do next – leaving you, your team and your business overwhelmed and confused.
This is where our Marketing Plan development services come in!
We provide your business with a 12-month strategic marketing to-do list to remove all of the guesswork, as well as guide you along the journey through our regular check-ins to ensure your goals are being met.
First: What IS a
marketing plan and development?
Our Marketing Plan Development and Marketing Mentoring services will supercharge your business for the entire year.
It gives you a comprehensive, full-year marketing plan that will guide you on what marketing campaigns to do, how to implement them and what to do next.
Think of it as a step-by-step to-do list for your marketing over the next 12 months.
Chris will explain this more in this video.
Here’s a quick breakdown of what’s included:
1. Discovery Session
2. Strategy Session
3. Marketing Goals
4. Brand Style
5. Customer Persona Targets
6. Marketing Tactic Types
7. Marketing Funnel Breakdown
8. Channels and Platforms
9. Month-by-Month Marketing Plan
10. Optional Fractional CMO Support
Second: How do you USE your
MARKETING PLAN AND DEVELOPMENT?
A Melotti Media Marketing Plan acts as your blueprint that you and your team can use to guide all of your omnichannel marketing campaigns over the next 12 months.
It’s essentially a to-do list of marketing initiatives for your team to take and execute.
But it doesn’t end after we hand over this comprehensive document – we’re with you throughout your journey through regular check-ins!
Watch Chris’ video to learn more!
Ready to get started?
Here’s how we create your Strategic Marketing Plan:
Our Sydney-based marketing strategy team partners with you to create a tailored, results-driven Australian Marketing Plan designed to offer you clarity and growth – all in 4 clear steps.
1. We start with a general chat
Christopher Melotti, our Australian marketing strategy consultant, connects with you to explore your goals, customer base, SWOT and competitive environment.
2. Let’s sit down for a strategic chat
Together, we examine your key offerings, brand positioning, customer journeys and touchpoints to inform your bespoke marketing strategy.
3. Time to build your full marketing roadmap
We create a strategic Marketing Plan that outlines campaigns, channels, timelines and metrics to guide your company’s marketing tactics.
4. Your Marketing Plan is ready to roll out
You get a comprehensive, tailored month-by-month marketing plan you and your team can follow to build awareness, generate leads and achieve results.
Hear from a Client
About their first-hand experience using Melotti Content Media’s Marketing Strategy Development Services.
"The quality of work delivered by Melotti Content Media not only met but exceeded our already high expectations!”
"I reached out to Melotti Media when I was too stuck working in the day-to-day running my business to be able to objectively think and write marketing content about it clearly. This was super embarrassing for me, because I have a background in marketing!
Chris and the team were perfect to work with. Chris quickly caught up to speed with what my business does and why we do it, and clearly understood what I was trying to achieve and - importantly for me - where I was stuck. He made a concise plan for scoping and producing the work I needed for my marketing campaign. He asked all the questions he needed to get the job done, then he and his team did a spectacular job. I've engaged them on a few projects now and I look forward to working with them on the next ones...
My only complaint is that I didn't find them earlier."
Alan Gould - Director at Lumify
Ready to make a marketing impact and get your brand noticed?
Basic
Marketing Consultation-
1 hour Marketing Consultation with Christopher Melotti
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Lock in an hour of Christopher's Consulting time to brainstorm marketing with you and your team
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Break the creative stalemate and develop ideas personalised to your situation
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Discuss current business situations to workshop and access Christopher's passion for innovative marketing ideas
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Silver
6-Month Marketing Plan-
Your marketing roadmap and plan of action for 6 months
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30-minute initial strategy workshop with Melotti Media
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Development of a 6-Month Marketing Plan complete with strategies
◉ Mission, Vision and Purpose
◉ Goals
◉ Target Customers
◉ Your Difference
◉ Marketing Plan and Strategies
◉ How To Measure Results -
6-month marketing calendar and to-do list
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30-minute strategic marketing review with Christopher Melotti to discuss the marketing plan and ensure your understanding
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2x periodic check-in meetings and consulation to ensure you're on track
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Gold
12-Month Marketing Plan-
Your comprehensive marketing plan and strategy for 12 months
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60-minute initial strategy workshop with Melotti Media
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Development of a 12-Month Marketing Plan complete with strategies
◉ Mission, Vision and Purpose
◉ Goals
◉ Target Customers
◉ Your Difference
◉ Potential Price Points
◉ The Predicted Numbers
◉ Marketing Plan and Strategies
◉ How To Measure Results -
12-month marketing calendar and to-do list
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60-minute strategic marketing review with Christopher Melotti to discuss the marketing plan and ensure your understanding
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4x periodic check-in meetings and consultation to ensure you're on track
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