Let’s explain
Content Marketing Plan Development
Here's how we provide you and your team with the specific content ideas and topics to ace your content marketing!
So, you’re considering a
CONTENT MARKETING PLAN
You're making an excellent choice! This is something we specialise in.
We’ve helped so many brands develop a strategic piece-by-piece content calendar that removes all of the guesswork and supercharges content marketing success!
Don’t be left wondering what content to create!
A Content Marketing Plan is your piece-by-piece guide for all of your content marketing!
The pieces of content you share across all of your channels can’t just be ‘try-on-the-fly’. They must be strategically planned towards achieving your goals.
Melotti Media’s Content Marketing Plan Development helps you with this!
We provide your business with a content to-do list that sets the exact pieces of content, topics, themes and channels that are aligned with your business goals to help you unlock the full potential of a content marketing strategy.
First: What IS a
content marketing plan
Every brand needs strong foundations to thrive and succeed in a competitive market.
Our Content Marketing Plan Development service builds a bespoke month-by-month content blueprint for your business that paves the way towards content marketing success.
It puts your content marketing strategy into action, eliminating all the guesswork around what content themes to share and provides your team with a clear-cut, on-going guide around what specific content to create.
We do this by taking the time to really understand your brand, what’s important for you and who your target customers are, to come up with the best topics that are trending, SEO optimised and exactly what your target customers are looking for.
Chris will explain this more in this video.
Here’s a quick breakdown of what’s included:
1. Content Strategy Session
2. Idea Consolidation
3. Topic Research & Trend Review
4. Simplified Content Plan Development
5. Stage Two: Content Briefing Session
Second: How do you USE your
Content Marketing Plan
A Content Marketing Plan is a document that stipulates the exact pieces of content to create, along with their themes, months and channels to achieve your marketing goals.
It’s a customised guide built upon your business’ objectives that you and your team can take and execute.
We give this 12-month content plan to you directly, so you never have to wonder what to create and share with your audiences anymore!
Watch Chris’ video to learn more.
Ready to get started?
Here’s how we create your bespoke Content Marketing Plan:
Our Sydney-based content marketing strategists help you develop a strategic, actionable Australian Content Marketing Plan tailored to your business goals and ideal audience – all in 4 effective steps.
1. We start with a general chat
You meet with Christopher Melotti, our Australian content strategy expert, to talk about your brand, audience and current marketing tactics.
2. Let’s sit down for a strategic chat
Together, we devise your brand tone, key messages, platforms and ideal content marketing mix to align with your business objectives.
3. Time to turn those ideas into your business branding
We use our content strategy meeting insights to build a month-by-month content marketing plan that maps out brand content types, timing and approach.
4. Your Content Marketing Plan is ready to implement
You receive a structured, results-driven Australian marketing plan that empowers you to attract, engage and convert the right audience with consistent brand content.
Hear from a Client
About their first-hand experience using Melotti Content Media’s Content Marketing and Planning Strategy Services.
"We're grateful to have Chris by our side.”
""Chris and the team at Melotti Content Media collaborated with us to develop and refine our message, allowing us to effectively communicate with multiple audiences. It wasn't just the copywriting services, but also the marketing strategy, guidance and advice that we found incredibly valuable during an important transformation of our business. We're grateful to have Chris by our side."
Nathan Simpson - National Sales Manager at Real Flow Finance
Ready to plan your content marketing and create a great impact?
Basic
Content Marketing Consultation-
1 hour Content Marketing Consultation with Christopher Melotti
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Lock in an hour of Christopher's Consulting time to brainstorm content marketing with you and your team
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Break the creative stalemate and develop ideas personalised to your situation
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Discuss current business situations to workshop and access Christopher's passion for innovative content marketing ideas
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Silver
6-Month Content Marketing Plan-
Your comprehensive content marketing plan and to-do list for 6 months
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30-minute initial strategy workshop with Melotti Media
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Development of a 6-month content plan calendar outline
◉ Content Marketing Goals
◉ Content Style
◉ Customer Personas
◉ Content Types
◉ Marketing Funnel
◉ Preferred Digital Channels
◉ Potential Partners
◉ Content Chapters
◉ 6-Month Content Marketing Calendar
◉ Monthly Content Marketing To-Do List
◉ Monthly Social Media Themes (individual posts and captions not included)
✓ SEO Optimised Themes
✓ Trending Topics
✓ Customised To Your Brand
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30-minute strategic content marketing plan review with Christopher Melotti to discuss the content plan and ensure your understanding
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2x periodic check-in meetings and consulation to ensure you're on track
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Gold
12-Month Content Marketing Plan-
Your comprehensive content marketing plan and to-do list for 12 months
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60-minute initial strategy workshop with Melotti Media
-
Development of a 12-month content plan calendar outline
◉ Content Marketing Goals
◉ Content Style
◉ Customer Personas
◉ Content Types
◉ Marketing Funnel
◉ Preferred Digital Channels
◉ Potential Partners
◉ Content Chapters
◉ 12-Month Content Marketing Calendar
◉ Monthly Content Marketing To-Do List
◉ Monthly Social Media Themes (individual posts and captions not included)
✓ SEO Optimised Themes
✓ Trending Topics
✓ Customised To Your Brand
-
60-minute strategic content marketing plan review with Christopher Melotti to discuss the content plan and ensure your understanding
-
4x periodic check-in meetings and consultation to ensure you're on track
-