The Message
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How To Build A Unique Brand Identity
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience. If ...
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7 Myths Of Copywriting That You Can’t Afford To Believe
Copywriting – it’s just writing words, isn’t it? Copywriting is one of the many Marketing tools that every business needs ...
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Are You Trusting Your Customers Too Much?
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can ...
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Why Is Inbound Marketing Relevant?
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content ...
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10 ways how to reclaim 2020 for your business
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people ...
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What to do if your marketing goes wrong
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all ...
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How To Define Your Ideal Customers in 10 steps
Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer ...
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Everything You Need To Know About Buyer Behaviour
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions? ...
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How To Develop A Marketing Message Strategy For Your Brand
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around ...
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Acknowledgement of Country
At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.